The Status Quo: The „Hardware-First“ Trap Pressure in logistics is mounting: labor shortages, shrinking lead times, and the demand for zero-defect execution. The knee-jerk reaction? Automation. However, there is a dangerous misconception: many companies purchase the hardware—AMRs, conveyors, or AS/RS systems—first, and then try to wrap their processes around them. The result? A shiny, multi-million...

